Writing isn't easy. It takes a lot of time and effort to produce something your audience would at least skim, let alone read and share with others.
To be able to consistently produce high quality content, a writer, blogger or content marketer needs all the help he can get.
And if you're a writer using WordPress, I have good news. There are several plugins and tools available to help make your life easy.
As you continue to focus on creating amazing content, these content writing WordPress plugins can improve your efficiency and writing quality.
RankMath (SEO + Content Analysis)
One of the most common ways for people to discover new content is to use a search engine like Google. So if you want to get more exposure to your content, you'll have to optimize it for search engines.
In other words, you need a blog writing WordPress plugin to help with On-Page SEO.
Rank Math is a plugin that boasts of being the "swiss army knife" of SEO programs designed for WordPress. Rank Math is free, easy to install and configure, and seamlessly integrates with your WordPress dashboard.
It analyzes a piece of content for up to 5 chosen keywords (phrases that people will most likely type in a search engine) and suggests improvements to make it more discoverable.
Rank Math assesses each page based on more than 40 different factors, and then gives a total point score based on a 100-point scale.
Even if you don't care about SEO, RankMath has another great feature. It helps you analyze and improve the readability of your content.
As you can see in the above example for one of my blog posts, RankMath is suggesting what's great and what can be improved in terms of readability. This data is presented in two sections:
- Title Readability: All content and copywriting WordPress plugins emphasize creating logical titles (headings) that contain relevant keywords. Other considerations for optimization include meta descriptions and slugs.
- Content Readability: Does your site contain images or videos? Are these images properly sized and formatted with ALT Text containing relevant keywords? Are your paragraphs too lengthy?
Overall, RankMath is a great help for identifying what the writer should specifically revise or otherwise correct for SEO and readability purposes.
TinyMCE Advanced (Enhance Default Editor)
I like the default WordPress visual post/page editor, but sometimes it feels limited. For example, I like to make the text-alignment justified in my blog posts. But it doesn't have the option to do that.
If you also can't find the formatting options you like, try the TinyMCE Advanced plugin.
It is one of the WordPress plugins for bloggers which helps increase efficiency and makes the process of editing content within WordPress more convenient.
This plugin helps you add new options and remove unused buttons from the visual editor. You can customize the default toolbar in the post/page editor by adding, removing, re-positioning buttons.
This is a huge time-saver because all your favorite formatting tools and shortcuts will always be right at your fingertips.
Another great thing about TinyMCE Advanced is that it can be used regardless of whether you use the classic editor or the new block editor.
Broken Link Checker By WPMU DEV
Internal and external links are part and parcel of content writing and management. But the issue that in a few days or months, the pages you linked to might cease to exist. This is bad for readers as well as search engines.
So a broken link checker is a must-have WordPress plugin for content writers. Broken Link Checker scans all of your content and detects the links that no longer work, result in a 404 error, or signal other problems that Google may frown upon.
I have long had a recurring monthly reminder set to visit the Broken Link Checker website and manually enter and scan each of my websites.
Using the plugin allows my sites to be scanned automatically and alerts me of bad links in real-time.
However, there have been users that suggest disabling the plugin and simply enabling it once a week (or so) because they experienced reduced website loading speed and performance.
Smush (Image Compression)
Modern web content writing isn't just writing. Adding relevant graphics, charts, diagrams and other images is an essential part of the copywriting process.
But having image files with large sizes may cause your page or posts to open slowly. This means you'll need to compress each image you intend to use before you upload it.
The good news is there are WordPress blogging plugins that can help automate this process. Smush is one such solution to optimize digital images.
This tool automatically reduces images to a smaller, more manageable size. The software also does a good job of retaining the quality of the revised image, which is commonly a problem when compressing these types of files.
The free edition of the program allows for optimizing up to a maximum of 50 images at a time. A Premium version of the plugin is also available for $49 a month.
Beaver Builder (Content Building)
While typically thought of as a page builder, Beaver Builder is also great for content development, including when writing blog posts.
In fact, that's what I use to build all my blog posts, instead of the new WordPress block editor. I find it much easier and quicker when I need to add columns, images, quotes, or other bells and whistles in my content.
For example, when adding an image to a piece of content, Beaver Builder has additional options for positioning, cropping or manipulating the image.
Plus, it is a WYSIWYG type of editor which shows you what your content will look like as you're editing it. So everytime I make an edit, I don't need to hit preview to see how it looks.
However, the free, lite version of the plugin isn't enough to make it really useful. So you'll need to purchase the premium version for full benefit.
It costs $99, so it's one of the expensive WordPress plugin for copywriters. But the good thing is you can use it on as many sites you want after purchase.
Classic Visual Editor (Content Writing + Editing)
I don't know if it's nostalgia or me not getting out of my comfort zone, but I still prefer the classic editor over the new block editor in WordPress.
So classic editor is the official content writing WordPress plugin maintained by the WordPress team that restores the previous ("classic") WordPress editor.
Using this plugin, you can make classic editor as the default for your posts and pages, or you can choose between the two editors before working on a piece of content.
When you return to edit a piece of content, you'll see the last editor which was used for the previous edit.
Editorial Calendar (Content Planning)
Once you have planned or published a number of pieces of content, your job becomes more than just writing.
Seasoned content writers know that content organization, planning and management is just as important and time-consuming.
The Editorial Calendar plugin helps you to better manage the chaos, helping you ensure that you are on top of your schedule and meeting your content production goals.
With this blog writing WordPress plugin, you can view all of your posts in a calendar view, which gives you a better sense of what is scheduled to publish and when.
You can easily view the status of posts and manage content from several writers. In short, this plugin will help you share your content with your audience at the right time and on schedule.
Table of Contents Plugin
A table of contents is great for highlighting the different sections in a piece of content. It allows a reader to jump to the part that he or she is most interested in.
Moreover, it also helps Google show rich snippets in the search results. For example, see how Google was able to detect and show the main sections in one of my articles.
There are a number of copywriting WordPress plugins which can help you add a table of contents to your posts without content.
However, I personally don't use either of them because I have a paid solution known as Ultimate Addons. It is available separately for Beaver Builder, Elementor or the default WordPress Gutenberg Editor, depending on what you use.
It comes with not just Table of Contents, but hundreds of other modules to spice up your content.
I like it better because the table of contents looks nicer and can be customized easily to make it look and feel like you want.
WP Content Copy Protection & No Right Click
As a digital content writer, you're also a digital content owner. And you can probably relate to the panic of witnessing your content being stolen by another website.
So you should be protecting your content assets. The WP Content Copy Protection & No Right Click plugin does a great job of disabling the most common copy methods on your website.
It protects your content from selection and copy. No one can access the right click menu or save images from your site.
It also disables the keyboard shortcuts related to selection, copy and paste, like CTRL+A, CTRL+C, CTRL+X,CTRL+S or CTRL+V. All in all, it's a great blogging WordPress plugin to make it harder for people to steal your work.
Yoast Duplicate Post
As a content writer, there are often times when you wish to re-use a part of your content or format for another post. In those cases, the ability to clone an existing post or page can be a big time-saver.
That's exactly what Yoast Duplicate Post plugin does. Although the name of this content writing WordPress plugin suggests only Posts, rest assured that it works on pages as well.
Once you install the plugin, you'll see some new options below each item in your list of posts and pages in WordPress.
From there, you can just clone an existing post or make a new draft with its contents already in place.
So there you have it - my must have WordPress plugins for writing professionals. Most of these are free, and each has the potential to shave off hundreds of hours from your content creation time.
The more time you save from content writing process, the more you have to invest in other equally important activities like sales and marketing of your business.
Whether you are a freelance writer, content marketer or entrepreneur, these plugins will not just increase your productivity but also ensure a great experience for your website visitors.
Over to you. Did I miss your favorite plugin? Did you try any of these plugins? How was your experience? I'd love to know in the comments section below.