Vibe Speakers – PR & Link Building Case Study
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Vibe sells in-ceiling speakers to entertainment-savvy homeowners. Vibe Speakers wanted to improve their search rankings through better Search Engine Optimization (SEO) and custom content. Smemark partnered with Vibe to help develop a successful digital marketing strategy.
The SEO Strategists at Smemark chose two proven ways to help increase web traffic: SEO and getting featured in top publications in electronics industry.
Executing The Strategy
Smemark's digital marketing experts audited Vibe's current website and identified key areas of opportunity. Smemark's skilled SEO team developed and implemented several critical optimization components that helped meet and exceed projected goals, including:
- Optimized their current website using high-volume keywords native to their area
- Optimized metadata, images, tags and body content
- Converted their website to WordPress for a better user experience
- Produced new content for their website and niche publications
- Utilized guest blogging and media opportunities to help drive traffic to their site
- Optimized local top-tier business listings for Google, Yelp and LinkedIn
- Updated the company blog and continued to provide fresh, relevant content.
Smemark generated a number of contributed content opportunities such as featured in Electronic House and Ecoustics, nation's leading publications in the electronics niche.
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