When trying to promote your business, build brand recognition, or enhance your SEO rankings, implementing various public relations efforts are generally a good place to start.
One of the more effective, and often overlooked, methods of pitching reporters in the interest of gaining a link to your website or a brand mention is by offering a content rewrite or a content contribution piece. This simple concept of rewriting a reporter’s article can be significant if approached correctly.
Finding the Right Opportunity
The place to begin with this type of media outreach is to find the right opportunity-the right publication, the right contact, and the right article.