OceanWP – Web Design, PPC Ads & Content Writing

+ 44.7 %

search traffic

+ 145.2 %

online leads

+ 212.4 %

conversion rate

+ 233

keywords in top 5

From The Client

nick oceanwp

Smemark's inputs and work on my landing pages, content and paid search advertising has been significant in success of my WordPress theme business.

Hitesh's copywriting, guest posting and conversion optimization skills and communication are perfect. And so are his insights and expertise in WordPress industry. I recommend it to anyone who wants great and fast results. I will work with Smemark again for sure. - Nicolas Lecocq, OceanWP

Project Overview

OceanWP is among the most downloaded themes in WordPress library. It wanted to increase awareness about its premium addons and convert more free theme users to addon buyers. So they partnered with Smemark to help develop and execute a successful website optimization, advertising and content marketing strategy.

Executing The Strategy

Smemark's experts audited OceanWP's current website and identified areas of opportunity. We implemented tweaks to landing pages that utilized custom content, and and SEO strategy that included these vital services:

Utilized focused keyword trends that targeted OceanWP's precise audience.

  • Created targeted blog content that used appropriate keyword phrases, and were optimized for search engines. These blogs were then shared in the appropriate channels.
  • Developed appropriate external and internal backlinks to help OceanWP move up in rankings and search engines.
  • Designed a better user experience using analytics filters, audio/video editing and clear calls to action.

In addition, we wrote tutorials, blog posts and guest posts for OceanWP blog and partner publications. Some examples include:

These helped propel the number of theme downloads, and eventually sales.

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