The first thing you need to focus on for digital outreach is your email open rate. A subject line that piques interest is key. 47% of emails are opened or discarded based solely on their subject line.
The language and emoticons you use in your subject line can have a major impact on the extent to which you encourage influencers to open your emails.
Only then you’d be able to get a response, follow up and get your desired outcome from your outreach campaign. The best email subject lines are creative and informative without giving too much away.
There are proven formulas you can use. Let's go over some best practices and examples associated with them. So you'll have the right perspective on how to put the email subject line examples to good use.
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Highlight A Commonality
Before you start considering subject line ideas, you must check if you have something in common with the prospect. A subject line establishing a common connection is the most effective there is. No other subject is as likely to get opened than this one.
Look at your prospect's LinkedIn profile, for example. If you have any connections in common, may be they could introduce you. If not, perhaps have something else in common, like being part of same college or group.
We Have Passion For Writing In Common
John Recommended That I Get In Touch
John Sent Me Your Way
Go Beaver - Fellow Alum Here & Writer Here
We Have ABC College In Common
Personalize Your Subject Line
You need to make sure there’s enough personalization in your digital outreach for the reader to feel respected and appreciated.
For instance, you’ll get far more opens if the recipient's name is in the subject line. A study by Experian found that personalized emails have 29% higher open rates. Seeing their name in the subject line gets their attention.
In addition, the most reliable results come from taking a few minutes to study your prospect and then using your subject line to indicate that you know who they are and what they might need.
Love How ABC Corp Provides Data-Driven Support
So Nice To Meet You Bob
New Data About [Competitor] & Your Facebook Ads Strategy
You Have This In Common With Elon Musk
Make Subject Line Descriptive
Also, a study conducted by MailChimp concluded that short, descriptive subject lines are better than clever or cheesy phrases.
The subject line must also have a clear indication of what the email is about. Simply filling your prospect in on the basics or asking the question you intend to ask may seem bland, but it can be darn effective.
New Study Identifies Top 10 Job Skills In 2019: Story Idea
Bob, You Have A Broken Link
New Case Study on Impact of Google Panda on SEO
5 Ideas For Your Data Storage Problem
Story Tip, Bob: Research Reveals 54% Entrepreneurs Have Insurance
Emojis In Subject Line
Emojis in email subject lines have become a common occurrence in marketing and outreach. And it’s obvious that a subject line with emoji catches our attention more than a subject line without one. So the sooner you start using them, the better.
Keep them relevant to the context of your email. If you’re pitching a story about coffee, for example, then use a coffee emoji ☕. A random or general emoji won’t have the same impact.
There are a number of websites which let you use their emojis for free. All you need to do is just copy and paste into the subject line when crafting the email. These include EmojiCopy, CopyAndPasteEmoji, and GetEmoji.
A saving of $25k for ABC Corporation
Beers/Coffee/Lunch On Me?
Have You Considered Using A CRM?
Do You Outsource Content Development?
There is Something Wrong with Your Website
More Email Subject Line Examples
Hey, Quick Heads Up
Question About Your Ecommerce Strategy
A New HR Strategy For ABC Corporation
Hello From XYZ Company
Saw ABC Corp Is Acquiring XYZ Corp
Saw ABC Corp Is Hiring UX Designers
SEO Expert With An Idea For You
Are You Looking For A Better Way To Generate Leads?
7 Tips To Link Your Website Analytics To ROI
Free Invite To Our New SEO Software
Would You Like To Appear On X Podcast?
Feeling Stressed By Tax Season Bob? Let Me Help
Need Help With Link Building?
Hoping You Can Help
You're Not Alone In This
15 Minutes This Week?
Can I Buy You Lunch?
Can We Chat Over Coffee/Tea?
Curious What Working at ABC Corp is Like
Curious What Your Content Creation Process is Like
So there are my cold email subject lines that will help you supercharge your outreach campaigns. I hope these email subject-line ideas give you confidence.
Now that you know what to say in your subject, try sending 100 outreach emails a month and see what happens. At the end of the day, it's still a numbers game, so cranking that many cold emails is important to get measurable results.
As you do more and more outreach, you’ll start getting a feel for what works best. Keep testing various subject lines so you have real data to get insights from.
It’s simple math. The more effort you put into making your outreach campaigns more personalized and effective, the better results and relationships you will get with prospects.
Did I miss anything? Did you try these subject lines? Do you have any questions or comments? Share your thoughts below in the comments section.