what is content writing

What is content writing? Overview, types, process, and benefits of writing for the web

What is content writing? And why should you care? With this comprehensive introduction, you’ll finally be able to define content writing, along with the different types of writing for the web. In this free guide, you'll learn:

  • What is content writing?
  • Content writing benefits and scope
  • Types of content writing
  • Components of a typical content writing process

Plus, get our upcoming blog posts with even more blogging and content marketing insights sent to you via email once a week.

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Who wrote the book?

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Hitesh Sahni is a marketing consultant, copywriter, and founder of Smemark, an award-winning digital marketing agency that helps brands with superior content marketing, SEO, and PPC advertising services, tools, and insights. For over 6 years, he has helped brands like Website Builder Expert, Piktochart, Blink, and more improve online traffic and lead generation by more than 500%.


Smemark has been helping us with content marketing, and we are SO pleased with their work. They ask great preliminary questions, do solid research, and write very clearly. They also provide pre-sized images and additional brand-boosting ideas. We are really impressed and looking forward to working with them for a long time to come!

Emma Cloutier, Tako Agency

maaike klein blink

We have doubled our organic search traffic over a period of six months because of Smemark’s efforts. I have found Smemark to be extremely thorough, and always following industry best practices. The founder, Hitesh is highly knowledgeable when it comes to content marketing. I have come to rely on Smemark as a valued content and SEO partner.

Maaike Klein, Blink

agata piktochart

We wanted to improve our website's traffic and conversion rates through SEO and blogging. Thanks to Smemark's SEO efforts, organic traffic increased by 36% per quarter, and the conversion rate improved by 95%. Throughout the engagement, the workflow was effective, and deliverables were finished on time or even earlier than the deadline.

Agata Krzysztofik, Piktochart

robb binns

We hired Smemark to write content for a new project. The team was responsible for writing multiple pieces of content per month. Their attention to detail and quality of writing is impressive. Emails are always prompt and work is always completed before the deadline. No hassles. I would highly recommend Hitesh and the team.

Rob Binns, Website Builder Expert

what is content writing

Get it now: your quick primer on what content writing means and how it works

Generating traffic, leads, and sales is an essential component of your business. But at the same time, you also want to delight existing customers and improve the adoption and usage of your product or service.

What’s the best way to do both? Delivering a great experience. And customer experience, in part, is shaped by your content.

Discover the role content writing plays in building a better website as well as search engine rankings in our PDF guide. Join our weekly email newsletter now to get your own copy, 100% free.

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