12 best content marketing podcasts to listen to in 2023

Over the years, content marketing has been continuously evolving. And if you are a marketer, you should keep yourself updated about the recent happenings in the field.

Podcasts are an excellent source to stay up to date on the latest content marketing techniques and strategies.

Why? You can follow and enjoy them at your convenience. But there’s one issue: the several options to pick from.

Since there are so many podcasts competing to catch your eye, you might want to know which podcasts prioritize content marketing.

We’ve got you covered. In this list, we’ll show you the leading content marketing podcasts for both experienced and novice content marketers.

They will assist you in optimizing your inbound marketing strategies and also encourage you to think of new innovative concepts to help your company succeed.

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    Best content marketing podcasts

    These content marketing podcasts will keep you updated on everything related to content marketing. So without any further ado, let’s get started.

    This Old Marketing

    Robert Rose and Joe Pulizzi organize the podcast ‘This Old Marketing.’ They are among the top thought leaders in the world of content marketing.

    Their podcast content includes the current happenings and news stories in the field of inbound marketing.

    Every podcast episode includes their comments and opinions on the most recent corporate and marketing news.

    This podcast is both educational and enjoyable. And this content marketing podcast is a great place to keep you informed about what’s currently happening in internet marketing.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Online Marketing Made Easy

    Amy Porterfield has assisted over 2,50,000 digital business owners through her finest educational programs in marketing, flourishing social platforms, and her extremely popular corporate podcast – Online Marketing Made Easy.

    It includes a wide range of topics, from content marketing and social marketing to how to increase your conversion rate and marketing technology.

    Porterfield also calls leading business people and experienced professionals on her content marketing podcast to discuss their workflow and strategies.

    Previously appeared people on the show include John Lee Duman (Entrepreneurs on Fire), Pat Flynn (Smart Passive Income), Rick Mulready (master in digital ads), and more.

    Listen on: Apple Podcasts | Spotify

    Recommend episodes:

    Content Inc.

    Apart from doing a podcast with Robert Rose (This Old Marketing), Joe Pulizzi also organizes a content marketing podcast called Content Inc. The episodes of this podcast are aired once a week.

    It’s appropriate to refer to Pulizzi as the “Grandfather of Content Marketing.” The target audience of Content Inc. is business owners who are looking for innovative inbound marketing insights to grow their customer base.

    Every podcast session features an innovative concept that can transform your company.

    In contrast to his other show, this podcast is different as its parts are generally no longer than 5 minutes.

    But don’t be deceived by the brief runtimes of these sessions. Pulizzi makes sure that you learn something every time and that you can implement it in your company.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Everyone Hates Marketers

    Grenier worked as a marketer for more than ten years. And with his expertise, he started his podcast, Everyone Hates Marketers. In his podcast, he conveys marketing strategies you can act on.

    This podcast aims at individuals frustrated with sketchy and intrusive marketing strategies. Grenier’s podcast covers a wide range of subjects concerning marketing, like content marketing.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Social Pros Podcast

    Content marketing and social platforms must work as a team to accomplish better outcomes.

    SocialPros is your go-to podcast if you intend to optimize your efforts in inbound marketing via successful social media tactics.

    It showcases episodes where the top social media experts make an appearance to discuss how their businesses utilize social platforms to connect with their target audience.

    Anna Gonzalez (Google Developer Studio), Rick Wion (Kellogg’s), and Zachary Lones (Walmart) have been a part of the podcast.

    Additionally, Baer and Brown talk about, analyze, or expose the most recent happenings and concepts in the social media sector. You should follow this podcast if you aim to improve your social marketing abilities.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Savvy Social Podcast

    Andrea Jones, a social media expert, organizes Savvy Social Podcast. The podcast sessions showcase discussions with top industry experts. They offer experienced knowledge and tactics to assist the audience in achieving improved outcomes from social platforms.

    Listen to Savvy Social Podcast to understand how to successfully incorporate social platforms into your content marketing techniques.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Storytelling Secrets

    Telling stories is an essential part of your inbound marketing plan.

    If you properly do it, it will help your target audience understand you better and assist you in creating stronger relationships with them.

    Storytelling Secrets by Jules Dan offers insight into the storytelling component of content marketing.

    In his sessions, Dan describes how to harness the strength of telling stories to quickly establish relationships with your target prospects.

    And in this content marketing podcast, you can listen to experienced professionals who are presently creating gripping narratives to convince and inspire people to take the necessary steps.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    The GaryVee Audio Experience

    Gary Vaynerchuk can go on for about ten minutes with his comments and opinions on any marketing subject and transform it into an entertaining podcast session. And certain sessions definitely have that vibe.

    Besides, The GaryVee Audio Experience has constantly been rated as one of the leading corporate podcasts since its inception.

    It combines unique information with excerpts from his YouTube #AskGaryVee segment, keynote lectures, and interactive discussions.

    Even though Gary Vee’s podcast includes a variety of business and marketing-related subjects, he is aware of the significance of content marketing overall.

    As a result, his show frequently discusses how to tell stories, create content, and promote it.

    He sometimes invites business owners, writers, and marketing specialists as guests on his show. Pat Flynn, Tony Robbins, Seth Godin, and Tim Ferriss have been a part of the podcast.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Marketing School

    Eric Siu and Neil Patel organize this wildly well-known podcast, ‘Marketing School.’ Here, Siu and Patel come together to share their expert knowledge in marketing with the audience.

    As you might anticipate, the show includes various subjects related to internet marketing, like inbound marketing.

    The majority of the sessions last no longer than 7 minutes, giving you the option to listen to them all at once. You can gain some genuinely incredible ideas on how to develop your e-business.

    At times, Sui and Patel shift to long-form podcast episodes to host participants and experienced professionals on the show, who share their most effective marketing tips and techniques.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    ProBlogger Podcast

    The ProBlogger Podcast aims to assist you in doing successful blogging. It also helps you discover a variety of revenue sources to support your blogging endeavors.

    This podcast combines lessons, real-world examples, and tasks to enable bloggers to build a following and strengthen their relationships with their audience.

    Moreover, Rowse calls up guests from the blogging field from various sectors to convey their journey of accomplishments and tactics used by them.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Content and Conversation

    Content and Conversation is comparatively a recent podcast among the other content marketing podcasts mentioned. Ross Hudgen (Founder of Siege Media) organizes this podcast. Many sessions of this podcast focus on combining SEO and content marketing.

    If you want to know about the strategies used to integrate inbound marketing with SEO, this is the perfect podcast.

    Listen on: Apple Podcasts

    Recommended episodes:

    The Long Game

    The Long Game takes a different take on content marketing. It is organized by David Khim, Alex Birkett, and Allie Decker. In this podcast, they engage in lengthy discussions with people working in the inbound marketing arena.

    The discussions span broadly; they include topics like writing on a freelance basis, creating your team for content, how to increase your conversion rate, and various others.

    The main objective behind these discussions is to find out the thought process, concepts, and theories on which the participant’s thinking is based.

    In this manner, it digs a little further than current strategies and seeks to uncover the long-term strategy of the professionals.

    Listen on: Apple Podcasts | Spotify

    Recommended episodes:

    Final thoughts on content marketing podcasts

    With this, we conclude our list of the leading content marketing podcasts.

    Now is the time to open your preferred application for listening to podcasts, follow the ones we listed for you, and listen to them at your convenience.

    These podcasts will assist you in developing a strong content marketing plan that teaches and motivates your target prospects.

    Did we miss anything? Did you try these content marketing podcasts? Do you have any questions or comments? Share your thoughts below in the comments section.

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    Hi, I'm Hitesh Sahni

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