10 best WordPress plugins for content marketing in 2023

Are you looking to increase your website traffic by utilizing top WordPress plugins for content marketing?

If yes, you’re in the right place.

Content marketing is difficult and time-consuming. It requires great effort even to create content that your users will at the least browse, not to mention read and promote to others.

So, to regularly create and distribute content, you require all the support you can receive.

If you use WordPress for content marketing, we have great news. WordPress has various tools and plugins to help simplify content marketing.

Using the best content marketing plugins for WordPress can boost your content tactics. As a result, it can help you reach new heights of achievement.

With that in mind, this article will discuss WordPress plugins for content marketing that can increase your productivity and online presence.

Table of Contents
    Add a header to begin generating the table of contents

    Content marketing plugins for WordPress

    Let’s go through a few of the top WordPress plugins for content marketing.

    Revive Old Posts

    You should keep promoting your previous blog posts while they still have value. Revive Old Posts plugin automates the posting of past articles. It helps distribute them to your social media profiles.

    Custom schedule in Revive Old Posts WordPress plugin

    Image Source: WordPress

    Using it is simple. You just need to configure its settings, and it will do the rest.

    With this plugin, you can keep a steady social media presence by sharing older pieces. This will allow your new followers to read posts they might have overlooked in the past.


    Content marketing works only if you have high-quality content. And an important part of writing quality content is to ensure that it’s free from grammar mistakes.

    A plugin like Grammarly can fix the grammatical errors that make readers doubt your abilities. This will improve the quality of your content.

    Grammarly is one of the best online grammar checkers. It is available almost everywhere. Be it your WordPress posts editor or your web browser. There are add-ons for Google Chrome, Firefox, and Microsoft Edge.

    After installation, Grammarly will spot grammatical, spelling, and contextual mistakes in your writing.

    Errors highlighted by Grammarly

    Image Source: FixRunner

    Rank Math (SEO + content analysis)

    Organic search is responsible for 53.3% of all website visits. Needless to say, one of the most common ways for people to discover new content is to use a search engine like Google.

    So if you want more exposure for your content, you’ll have to optimize it for search engines. In other words, you need a content marketing WordPress plugin to help with On-Page SEO.

    Rank Math is a plugin that boasts of being the “swiss army knife” of SEO programs designed for WordPress. Rank Math is free, easy to install and configure, and seamlessly integrates with your WordPress dashboard.

    It analyzes a piece of content for up to 5 chosen keywords (phrases that people will most likely type in a search engine) and suggests improvements to make it more discoverable.

    Besides that, Rank Math assesses each page based on more than 40 different factors and then gives a total point score based on a 100-point scale.

    Even if you don’t care about SEO, Rank Math has another great feature. It helps you analyze and improve the readability of your content.

    Title and content readability features of Rank Math plugin for WordPress

    As you can see in the above example for one of our blog posts, Rank Math is suggesting what’s great and what can be improved in terms of readability. This data is presented in two sections:

    • Title Readability: All content marketing plugins for WordPress emphasize creating logical titles (headings) that contain relevant keywords. Other considerations for optimization include meta descriptions and slugs.
    • Content Readability: Does your site contain images or videos? Are these images properly sized and formatted with ALT Text containing relevant keywords? Are your paragraphs too lengthy?

    Overall, Rank Math is a great help for identifying what the marketer should specifically revise or otherwise correct for SEO and readability purposes.

    Broken Link Checker by WPMU DEV

    Internal and external links are part and parcel of content marketing and management. But the issue is that in a few days or months, the pages you linked to might cease to exist. This is bad for readers as well as search engines.

    So a broken link checker is one of the must-have WordPress plugins for content marketing.

    Broken Link Checker scans all of your content and detects the links that no longer work, result in a 404 error, or signal other problems that Google may frown upon.

    Broken link detected by Broken Link Checker plugin

    We have long had a recurring monthly reminder set to visit the Broken Link Checker website and manually enter and scan each of our client websites.

    Using the plugin allows our sites to be scanned automatically and alerts me of bad links in real-time.

    However, there have been users that suggest disabling the plugin and simply enabling it once a week (or so) because they experienced reduced website loading speed and performance.

    Smush (image compression)

    Modern web content marketing isn’t just writing. Adding relevant graphics, charts, diagrams, and other images is an essential part of the marketing process.

    But having image files with large sizes may cause your page or posts to open slowly. This means you’ll need to compress each image you intend to use before you upload it.

    The good news is there are content marketing plugins for WordPress that can help automate this process. Smush is one such solution to optimize digital images.

    Images optimized in bulk by Smush plugin

    This tool automatically reduces images to a smaller, more manageable size.

    The software also does a good job of retaining the quality of the revised image, which is commonly a problem when compressing these types of files.

    The free edition of the program allows for optimizing up to a maximum of 50 images at a time. A Premium version of the plugin is also available for $49 a month.

    Beaver Builder (content building)

    While typically thought of as a page builder, Beaver Builder is also great for content development, including when writing blog posts.

    In fact, that’s what we use to build all our blog posts, instead of the new WordPress block editor. I find it much easier and quicker when I need to add columns, images, quotes, or other bells and whistles to my content.

    Options in standard modules of Beaver Builder plugin

    For example, when adding an image to a piece of content, Beaver Builder has additional options for positioning, cropping, or manipulating the image.

    Plus, it is a WYSIWYG type of editor which shows you what your content will look like as you’re editing it. So every time you make an edit, you don’t need to hit preview to see how it looks.

    However, the free, lite version of the plugin isn’t enough to make it really useful. So you’ll need to purchase the premium version for full benefit.

    It costs $99, so it’s one of the expensive WordPress plugins for content marketing. But the good thing is you can use it on as many sites as you want after purchase.

    Editorial Calendar (content planning)

    Once you have planned or published a number of pieces of content, your job becomes more than just writing.

    Seasoned content marketers know that content organization, planning, and management are just as important and time-consuming.

    The Editorial Calendar plugin helps you to better manage the chaos, helping you ensure that you are on top of your schedule and meeting your content production goals.

    Posts calendar in Editorial Calendar plugin

    With this content marketing WordPress plugin, you can view all of your posts in a calendar view, which gives you a better sense of what is scheduled to publish and when.

    You can easily view the status of posts and manage content from several writers. In short, this plugin will help you share your content with your audience at the right time and on schedule.

    Table of contents plugin

    A table of contents is great for highlighting the different sections in a piece of content. It allows a reader to jump to the part that he or she is most interested in.

    Moreover, it also helps Google show rich snippets in the search results. For example, see how Google was able to detect and show the main sections in one of my articles.

    Main sections of an article detected by Google

    There are a number of content marketing plugins for WordPress which can help you add a table of contents to your posts without content.

    But the top two free content marketing plugins for WordPress in this category are Easy Table of Contents and SimpleTOC. You can try both to see which one you like better.

    However, we don’t use either of them because we have a paid solution known as Ultimate Addons. It is available separately for Beaver Builder, Elementor, or the default WordPress Gutenberg Editor now called Spectra, depending on what you use.

    Table of contents by Ultimate Addons for Beaver Builder

    It comes with not just a Table of Contents, but hundreds of other modules to spice up your content.

    I like it better because the table of contents looks nicer and can be customized easily to make it look and feel like you want.

    WP Content Copy Protection & No Right Click

    As a digital content marketer, you’re also a digital content owner. And you can probably relate to the panic of witnessing your content being stolen by another website. So you should be protecting your content assets.

    The WP Content Copy Protection & No Right Click plugin does a great job of disabling the most common copy methods on your website.

    WP Content Copy Protection & No Right Click plugin for WordPress

    It protects your content from selection and copy. No one can access the right click menu or save images from your site.

    It also disables the keyboard shortcuts related to selection, copy and paste, like CTRL+A, CTRL+C, CTRL+X, CTRL+S, or CTRL+V. All in all, it’s a great blogging WordPress plugin to make it harder for people to steal your work.

    Yoast Duplicate Post

    As a content marketer, there are often times when you wish to re-use a part of your content or format for another post. In those cases, the ability to clone an existing post or page can be a big time-saver.

    That’s exactly what the Yoast Duplicate Post plugin does. Although the name of this content marketing WordPress plugin suggests only Posts, rest assured that it works on pages as well.

    Once you install the plugin, you’ll see some new options below each item in your list of posts and pages in WordPress.

    Clone and new draft features of Yoast Duplicate Post plugin

    From there, you can just clone an existing post or make a new draft with its contents already in place.

    Final thoughts

    So there you have it – our must-have WordPress plugins for content marketing professionals. Most of these are free, and each has the potential to shave off hundreds of hours from your content creation time.

    The more time you save from the content writing process, the more you have to invest in other equally important activities like sales and marketing of your business.

    Whether you are a freelance writer, content marketer, or entrepreneur, these content marketing plugins for WordPress will not just increase your productivity but also ensure a great experience for your website visitors.

    Did we miss anything? Did you try these plugins? Do you have any questions or comments? Share your thoughts below in the comments section.

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    Hi, I'm Hitesh Sahni

    My team & I help brands with tried and tested tools, strategies, and services to boost traffic, lead generation, and customer acquisition. Join our free newsletter to get notified once a week about new sales and marketing techniques to grow your business.

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