8 essential roles and content marketing job descriptions to build an amazing team

Building your content marketing team? You’re not alone.

Content marketing roles barely existed ten years ago. But today, they’re one of the fastest-growing roles that businesses in every industry are looking to fill.

That’s why content marketing job descriptions are so important. Your job descriptions serve two essential purposes:

  • They help clarify your talent needs and align them with business goals
  • They impact the quality and quantity of applications from job seekers

So don’t just leave it to the HR department. And don’t just copy and paste any job description you find online. It’s okay to use a template, but you must modify it as per your unique requirements.

Here are all the resources you need to craft attention-grabbing job descriptions and attract top content marketing talent. We’ll go over the main roles you may need to hire, examples/templates of their job descriptions, and best practices to keep in mind.

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    Why build a content marketing team?

    Content is the backbone of all types of marketing. Without content, you can’t send emails, promote your brand on social media, implement SEO, or generate leads online. If you want to be visible to your target audience, content marketing is indispensable.

    But content marketing has many moving parts. Creating and promoting content is time-consuming and takes a unique set of skills. To get the best ROI, your content marketing strategy should include:

    • Multiple channels — website, blog, social media platforms, email, and more.
    • Consistent content production — requires content writers, graphic designers, a content calendar, and well-defined processes.
    • SEO expertise — Google ranking factors include much more than just keywords.
    • Performance analytics — involves analyzing data and formulating strategies that yield better ROI

    To keep all these activities running smoothly, you need one or more people dedicated to content marketing. So if you haven’t done so already, it’s time to form a dream team to support your content marketing efforts.

    Roles and job descriptions to build your content marketing team

    What type of content marketing jobs do you need to post? And how can you make your job descriptions stand out? Here’s a walkthrough of different roles and job description examples.

    Content marketing manager job description

    An all-in-one content marketing manager can build and execute your content marketing strategy from the ground up. The ideal candidate for this role should have experience in different content strategies.

    To evaluate candidates seeking this role, look at the portfolio of content they’ve created and talk to them about how the content performed and supported overall business objectives. Here’s a content marketing job description example you can use.

    XYZ company is hiring a content marketing manager. We seek a data-driven content marketer to own the entire marketing funnel for our brand.

    In this role, you’ll lead a team of content creators to regularly produce and promote various types of content. And you will be in charge of attracting traffic, converting traffic into leads, and then nurturing those leads.

    Content marketer responsibilities

    Generate leads by converting visitors through calls-to-action, landing pages, and lead magnet offers.

    Collaborate across functions and silos on an effective content marketing strategy and editorial calendar to meet marketing objectives at the lowest possible cost.

    Manage content creators and delegate the creation of content our audience is looking for. Then optimize the path to conversion.

    Write different types of content — from interviews to original research to case studies and product launches — based on long-term content strategy.

    Ensure proper SEO, content categorization, information structure, content distribution, and performance measurement.

    Develop and align teams with a style guide, so all content is consistent with our brand voice, style, and tone.

    Manages digital content hubs and social channels, including email/newsletter distribution and best practices associated with each social media channel.

    Optimize, automate, and measure the effectiveness of content marketing campaigns on a regular and ongoing basis.

    Become a regular contributor to other well-known blogs and magazines in our industry (guest posts, contributed columns, etc.).

    Desired skills/requirements

    BA/BS degree or equivalent working experience

    Past experience in producing content for different online channels

    Past experience in building an audience with content

    Creative writer but also driven by processes, scalability, and data analysis.

    Proficiency in marketing automation and blogging software. Experience in CMS, Google Analytics, and top social channels.

    Project management experience and an understanding of managing the expectations of multiple stakeholders in a complex environment.

    Content writer/blogger job description

    Content writers produce relevant text for blogs, websites, ebooks, white papers, and social media platforms. They create top-funnel and middle funnel content to attract readers and convert them into soft leads. Here’s a content writer job description template you can use.

    We are looking to hire a content writer to create blog posts, articles, ebooks, and other web content. In this role, you should also be able to follow editorial guidelines and update the company's website. Plus, you’ll be required to stay updated on SEO best practices and contribute to strategies that increase engagement.

    Content writer responsibilities

    Conduct thorough research on niche topics to develop original and accurate content.

    Write content for blog posts, product descriptions, company website, lead magnets, and social media.

    Proofread content for errors, inconsistencies, and misalignment with brand style guides.

    Update, edit, and polish existing content to improve readability, engagement, and SEO.

    Conduct keyword research and use SEO best practices to optimize content and increase traffic to the company website.

    Identify gaps in content and customers’ needs to recommend new content ideas that will streamline the sales and marketing funnel.

    Desired skills/requirements

    Bachelor's degree in communications, English, marketing, or journalism.

    Proven content writing or copywriting experience, with a portfolio of published pieces.

    Working knowledge of content management systems and Microsoft Office applications.

    Excellent writing, editing, and communication skills.

    The ability to work in a fast-paced environment and handle multiple projects concurrently.

    Copywriter job description

    Copywriters produce engaging text for different promotional channels such as websites, landing pages, product descriptions, direct mail, and print ads. Their duties mostly include bottom-funnel content. Here’s a copywriter job description example you can use.

    We seek to hire a creative copywriter to craft copy for ads, publications, and websites. Our ideal candidate is a skilled writer with an eye for detail. You should be able to grasp project requirements quickly and offer valuable insight.

    Copywriter responsibilities

    Write clear and compelling copy for various mediums in an upbeat voice (such as ads, blog posts, newsletters).

    Go through copywriting briefs to understand project requirements and the scope of work.

    Conduct in-depth research and interviews, and collaborate with designers, PR, and subject matter experts.

    Edit and proofread copy as needed, and use SEO best practices to optimize for maximum reach.

    Desired skills/requirements

    Proven experience as a website copywriter or editor, with a portfolio of published samples.

    Knowledge of online content strategy, content creation, and SEO.

    Excellent research, writing, editing, and proofreading skills

    Excellent time-management and organizational skills

    BSc/BA in marketing, English, journalism, or related field

    Social media manager job description

    Social media is now an essential part of content marketing. So you may need a social media manager who knows strategies specific to various social networks, and ways to track performance with the right metrics. Here’s a social media manager job description template you can use.

    We're looking for a social media expert to grow our audience and engage them. Then eventually turn them into leads and customers.

    Social media manager responsibilities

    Build and administer our social media profiles and updates, including those on Facebook, LinkedIn, and other relevant channels.

    Create shareable content appropriate for specific networks and distribute it based on a pre-determined schedule and marketing goals.

    Monitor and participate in relevant conversations about our brand, competitors, and industry.

    Run regular social promotions and advertising campaigns and track their success and ROI.

    Explore new ways to drive consistent, relevant traffic and leads from our social network presence.

    Desired skills/requirements

    BA/BS degree or equivalent work experience

    Experience in social media. A genuine interest in the social media best practices and trends, with a command of each network and their best practices

    Excellent strategist and creative thinker, with an ability to use both data and intuition to inform decisions.

    Proficiency in using social media software to schedule updates and monitor conversations.

    Content manager/editor job description

    Hiring a dedicated blog manager or content editor is crucial in creating remarkable content. The ideal candidate is not just a great writer and editor, but also able to maintain a consistent brand voice across all content. Here’s a content manager job description example you can use.

    We are seeking a savvy wordsmith to join our content team. Candidates must have a knack for writing and an understanding of our industry. The editor will be expected to sustain and develop the company's voice across all content.

    Content manager responsibilities

    Write various types of articles on a wide range of topics for our blog.

    Provide writing guidelines and feedback to other contributors, and edit other writers’ content.

    Optimize content for search engines, engagement, and lead generation.

    Categorize and catalog content to ensure easy navigation and proper information architecture.

    Conduct performance analysis to improve content strategies/tactics, and increase traffic and leads.

    Desired skills/requirements

    Exceptional writing and editing skills, and the ability to adopt our style, tone, and voice.

    Interest in analyzing data to optimize content marketing campaigns.

    Organizational skills to manage complex projects and work independently.

    Marketing and content creation experience.

    SEO specialist job description

    Your SEO manager should have a knack for tweaking keywords, delivering solid on-page SEO, and executing tactics to improve off-page SEO, such as building inbound links. Here’s an SEO manager job description template you can use.

    We are hiring a talented SEO specialist to join the content marketing team. In this role, you will identify and work on opportunities to improve our SERP rankings for profitable keywords.

    SEO manager responsibilities

    Manage on-page SEO and off-page SEO for the company.

    Collaborate with in-house content marketing team and external contributors to create optimized content around important search terms.

    Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

    Stay up-to-date with the latest trends and changes with SEO and major search engines.

    Desired skills/requirements

    BA/BS or equivalent working experience

    Thorough knowledge of search ranking and optimization factors and key algorithm updates

    Proficiency in web analytics software, keyword, and link building tools

    Experience with data-driven SEO analysis and optimization

    Excellent written and oral communication skills

    Email marketing manager job description

    Email marketing has a lot of moving parts, such as making sure your emails are CAN-SPAM compliant, optimized for mobile devices, sent at the right times, and personalized to the target readers.

    So you need a professional to build and optimize a top-notch email marketing program. Here’s an email marketing manager job description example you can use.

    We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success.

    Email marketing manager responsibilities

    Grow our email list organically, not through bought or rented lists.

    Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

    Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).

    Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

    Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

    Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

    Desired skills/requirements

    BA/BS or equivalent working experience

    Experience with email marketing, lead nurturing, marketing automation, and web analytics

    Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

    Proficiency in email marketing and marketing automation technology.

    Highly analytical and able to derive meaning from data through A/B testing and email optimization.

    Excellent writer and communicator (in both written and verbal form).

    Graphic designer job description

    If your content isn't paired with visual aids, you risk detracting people from enjoying it. So professional graphic design is an investment that goes a long way.

    A great graphic designer has the creativity and skills to make your content more attractive, readable, and engaging. Here’s a graphic designer job description template you can use.

    We are seeking an experienced graphic designer to own the creation of our marketing assets. This candidate will improve our user experience by spicing up our content with visuals or converting content into visual formats.

    Graphic designer responsibilities

    Collaborate with teammates to support content marketing (blog, social media assets, and more).

    Bring new ideas for design and content creation to the team using your expertise and eye for great design.

    Scope and create templates for our marketing team to be more efficient in their posting on social media, the blog, email, and other channels.

    Manage other design needs such as presentations, signage, and trade show collateral as needed.

    Desired skills/requirements:

    BA/BS or equivalent working experience.

    Past experience as either an in-house designer or at a marketing agency. (We require work samples to apply for this position.)

    Experience designing for a content management system (like the WordPress CMS).

    This person must create assets for our web team that are mobile-, tablet-, and desktop-friendly and provide a user experience that fits on all three screens.

    Expert in Adobe Creative Suite or similar technologies.

    Knowledge of HTML, CSS, and JavaScript is a major plus.

    Best practices for content marketing job descriptions

    When creating content marketing job descriptions for your company, the following best practices can help.

    Assess your current team

    Do you already have a content marketing team? Are you building one from scratch? How will the new roles fit within the current workflows? It is critical to consider these questions when deciding the roles you need to hire for.

    Determine your desired experience

    Are you looking for an intern or associate? Or someone senior with good experience? And do you have the appropriate budget in either case?

    If you’re starting content marketing from scratch and no one in your company has ever done it before, it’s better to bring someone with experience in the field. Don’t expect some college kid to kickstart your content marketing program the right way.

    Identify the required skills and responsibilities

    When candidates read the job description, they should clearly understand what the role entails and how it fits into the organization. The examples and templates shared above will help you in this regard.

    Know your priorities

    Some aspects of content marketing may be more important for one company and less important for another. So clarify your priorities and craft job descriptions around them.

    For example, some companies create design-heavy materials and need someone with graphic design skills who can do it. Other companies may not need those skills.

    Final thoughts on building your content marketing dream team

    Writing high-quality job descriptions is a non-negotiable part of the hiring process. A well-written job description indicates the time and care a company is willing to invest into a role.

    When writing your own content marketing job descriptions, consider what skills are critical to the roles you’re hiring for.

    In addition, you may also need a team of freelancers or an agency to support your content marketing efforts. Smemark can help by delivering SEO-optimized, ready-to-publish content every month. Check out our services to learn more, or schedule a quick consultation to get started.

    Did we miss anything? Did you try these tips? Do you have any questions or comments? Share your thoughts below in the comments section.

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    Hi, I'm Hitesh Sahni

    My team & I help brands with superior content marketing services, tools, and insights to boost traffic and lead generation.

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