what is content marketing

What is content marketing? Overview, benefits, process, and how to get started

The effectiveness of traditional marketing channels like radio ads, print media, and sales calls is dwindling by the day. There has to be a better way. And that way is content marketing. In this guide, you’ll learn:

  • What is content marketing, and why it's important?
  • Types of content marketing (and examples)
  • How does content marketing work?
  • How to get started with content marketing?

Plus, get our upcoming blog posts with even more blogging, content marketing, and SEO insights sent to you via email once a week.

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Who wrote the book?

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Hitesh Sahni is a marketing consultant, copywriter, and founder of Smemark, an award-winning digital marketing agency that helps brands with superior content marketing, SEO, and PPC advertising services, tools, and insights. For over 6 years, he has helped brands like Website Builder Expert, Piktochart, Blink, and more improve online traffic and lead generation by more than 500%.


Smemark has been helping us with content marketing, and we are SO pleased with their work. They ask great preliminary questions, do solid research, and write very clearly. They also provide pre-sized images and additional brand-boosting ideas. We are really impressed and looking forward to working with them for a long time to come!

Emma Cloutier, Tako Agency

maaike klein blink

We have doubled our organic search traffic over a period of six months because of Smemark’s efforts. I have found Smemark to be extremely thorough, and always following industry best practices. The founder, Hitesh is highly knowledgeable when it comes to content marketing. I have come to rely on Smemark as a valued content and SEO partner.

Maaike Klein, Blink

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We wanted to improve our website's traffic and conversion rates through SEO and blogging. Thanks to Smemark's SEO efforts, organic traffic increased by 36% per quarter, and the conversion rate improved by 95%. Throughout the engagement, the workflow was effective, and deliverables were finished on time or even earlier than the deadline.

Agata Krzysztofik, Piktochart

robb binns

We hired Smemark to write content for a new project. The team was responsible for writing multiple pieces of content per month. Their attention to detail and quality of writing is impressive. Emails are always prompt and work is always completed before the deadline. No hassles. I would highly recommend Hitesh and the team.

Rob Binns, Website Builder Expert

what is content marketing

Get it now: your quick primer on what content marketing means and how it works

Content marketing is everywhere. If you browse the web, you have probably seen it in action already. It’s visible on every website you land on, on professional social media profiles you scroll through, and even on this page that you’re reading right now.

In this detailed PDF guide, you’ll discover why content marketing is the present and future of marketing, and how to get started with it. So join our weekly email newsletter now to get your own copy, 100% free.

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