Great content is important for attracting and retaining customers. Whatever your reason for writing web content, it’s important that you do it right.
A Salesforce/Pardot survey found that consumers consider trust in a company's content to be 3x more important than trust in the brand's actual employees.
97% of the same survey respondents also said that bad content negatively affected their trust in a brand. Your website represents your company. If your website content is sloppy, bloated or confusing, so will look your brand.
On the other hand, writing great content can make you stand out and boost potential social shares and backlinks. Great content makes for a better website as well as search engine rankings.
Yet few marketers focus on consistently writing web guides, blog posts and other content for their brand. One of the reasons for this is a lack of willingness or ability to write well. And then to optimize your content to be found and consumed online.
Just a group of sentences put together by a bunch of cheap writers won't cut it. You want to write something that cuts through the noise and blows minds. So here is my 4-part, full-blown content writing course of all the things you need to consider.
With this comprehensive reference guide, anyone can write outstanding content, just like the pros. So be ready to sit down every day and work on producing killer content that grows your business.
Table of Contents
Creating captivating content is hard work and often costs a lot of money, but by utilizing this blog post checklist, your content is sure to get the audience it needs.
Writing effective content for the web is a skill you can learn, and use to establish thought leadership and take your business to new heights.
Did I miss anything? Did you try these tips? Do you have any questions or comments? Share your thoughts below in the comments section.