How we helped Blink double its organic search traffic in 6 months (case study)

Blink streamlines internal communication for medium and large enterprises, and it does that with a mobile app tailored for frontline workers. And the company is known for its expertise in organizational communication and collaboration.

However, like many other recently-funded and fast-growing B2B SaaS enterprises, Blink was hungry for more traffic and leads. But it lacked the in-house resources and expertise to scale its SEO and business blogging efforts.

The challenge

When Blink’s marketing team kicked off their conversations with Smemark, their major goals were:

Publish high-quality SEO-optimized content at scale: In particular, they wanted to rank near the top of SERPs for competitive keywords used by business owners interested in workplace communication software (their target audience). Such keywords include “employee app,” “intranet software,” “internal communication strategy,” and many more.

Strengthen their old content: Create and execute a plan to ensure grammatically flawless and engaging content, compelling images, and useful information that resonates with business owners from any industry.

Attract web leads: Bring in business owners who need organizational communication solutions, and produce bottom-funnel sales content and website copy that gets them to register for a demo or trial.

The solution

At Smemark, our content strategists, SEO specialists, and writers specialize in working with companies in the B2B SaaS space.

Blink commissioned us to produce or update 6-8 pieces of content per month over a period of six months, from Oct 1, 2021, to March 31, 2022. The content had to be research-backed, engaging, and optimized for SEO, among other factors that improve search rankings.

The results

Smemark’s writers’ ability to create convincing, high-level content allowed the Blink team to scale their content creation, and they’re seeing a significant increase in traffic and leads.

SERP rankings

Our work with Blink has demonstrated the power of well-written, keyword-targeted content, which quickly ranks for competitive keywords and drives converting traffic. SERP rankings have improved by more than 350%.

Performance index of index from Jan 1 to Mar 31

18 pieces of content are ranking on the first page of Google at the time of writing, with others climbing up quickly.

Serp ranking of keywords

Organic traffic

With a smart content strategy being executed by Smemark, Blink is now drawing thousands of new visitors daily. Organic search traffic from non-branded keywords has more than doubled in the last six months.

Organic traffic on Blink's website.

Conclusion

If you don’t have the time or resources to populate your website with quality content, then you’re going to have trouble succeeding as an online business.

With Smemark, Blink has been able to overcome many of the content marketing challenges that face a business during its startup period. Contact us today to learn how we can help you do the same.

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Hi, I'm Hitesh Sahni

My team & I help brands with superior content marketing services, tools, and insights to boost traffic and lead generation.

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